Empathy As An Essential Leadership Skill
Companies aiming for sustainability and reliability need to hire and develop effective leaders who can steer the organization forward during both good and challenging times. This requires looking...
Marketing Articles
Tips from the Bush Marketing Team!
10 Benefits of Consistent, High Quality Content Marketing
Content marketing is a crucial strategy for any business trying to create a potent online presence. But marketing your content alone is not enough. What’s the quality of the content you’re...
Why Social Media Must Be a Part of Your Marketing Strategy
At least 4.5 billion people had regular access to the internet in the year 2020. These numbers will continue to increase with the rapid rise in mobile access. From a business point of view, internet...
Is It Time For A Corporate Rebrand?
Since its inception in 1850, Peugeot has rebranded its image eleven times– the most recent being a year ago. For most businesses, rebranding is a unique way of refreshing and simulating the...
The Importance Of A Clear Brand Message
What’s in a brand message? Well, Amazon, the world’s most valuable brand, increased its net worth by almost a third last year to stand at a whopping $684 billion. Much of this growth is...
Why A Corporate Style Guide Shouldn’t Be Left Out Of Your Brand Strategy
According to 77% of marketers, branding is a crucial factor in a company’s future growth. Besides building you a loyal customer base, a strong brand will help you attract top talent and reduce...
What Is Marketing Anyway?
Assuming all other factors are constant, the difference between successful brands and the rest is marketing. Though marketing is one of the most common words in the corporate world, only a few fully...
How To Conduct A Brand Audit
As the business landscape becomes more competitive, branding is increasingly becoming integral to success. It allows you to create a company persona that resonates with your audience. However, for...
Advantages and Disadvantages of Chatbots For Your Business
Due to a multitude of factors, including increasing competition, markets have become more consumer-driven. As organizations compete to develop the best products and services, they’re also...
Why Case Studies Are A Must For Your Business
The use of storytelling as means of persuasion in marketing delivers exceptional results for companies. It allows you to interact and communicate with customers on their level. Storytelling will...
How to Increase Website Authority In 90 days
In the digital age, having a website is a minimum requirement for businesses. it’s a great way to tap into the ever-growing pool of online users. However, with over 1.5 billion websites and...
What Is Remarketing and How Can It Benefit Your Business?
The level of competition in the entrepreneurial landscape has increased significantly in recent years. As such, marketing is more important than ever for the success of a company. The goal of...