When it comes to the manufacturing industry, marketing may not be the first thing that comes to mind. But in today's digital age, having a strong digital marketing strategy is critical for the...
The Covid-19 pandemic has fundamentally changed how we live our daily lives, from how we work, interact, hold meetings, and even how we do our shopping. From the way things are trending, it is no...
A LinkedIn business page is an important addition to your business brand. You may already have accounts for your business on other social platforms, but if you want to take things a notch higher and...
A business website impacts your company in two major ways. It is either working for you and helping you improve profits, or working against you effectively losing your business money, opportunities,...
Since its inception in 1850, Peugeot has rebranded its image eleven times– the most recent being a year ago. For most businesses, rebranding is a unique way of refreshing and simulating the...
What’s in a brand message? Well, Amazon, the world’s most valuable brand, increased its net worth by almost a third last year to stand at a whopping $684 billion. Much of this growth is...
According to 77% of marketers, branding is a crucial factor in a company’s future growth. Besides building you a loyal customer base, a strong brand will help you attract top talent and reduce...
As the business landscape becomes more competitive, branding is increasingly becoming integral to success. It allows you to create a company persona that resonates with your audience. However, for...
In recent years, business marketing has changed dramatically. Traditional channels have very often been replaced with digital ones. This is not to say however that old-school marketing channels have...
If you’ve ever had the opportunity to see a business Powerpoint presentation, there are usually two critical elements in play. The first element is the speaker themselves. A great speaker is...
“Never be afraid to provide your opinion. I tell my team that I want to know what they are thinking, don’t tell me what you think I want to...
You’ve been working hard to make sure that your clients are happy and satisfied with your service or product. Some of you have even been collecting testimonials from them. Fantastic. Now...