When designing a website, one of the primary goals is conversion. This is the process of taking an undecided visitor who is looking at your website and getting them to stop and reach out. Conversion requires sophisticated design and content strategy. But how do you know if it’s working? One of the most effective methods of seeing if your conversion strategy works is heat mapping.
The idea that it is sufficient to “just have a website” for your business is a myth that needs to be to dispelled. Your website is the face of your business on the internet. People are making the decision whether or not they should contact you based on your Toronto web design. It is the main method of vetting companies in the Internet Age.
The world is аdvаnсіng аnd ѕо іѕ the іntеrnеt. In Toronto and the rest of the world, mоrе аnd mоrе people nоw ѕеаrсh оnlіnе wіth thе aid оf their smart рhоnеѕ. If уоur business hasn’t got a mоbіlе орtіmіzеd wеbѕіtе, thеn thе chances are уоu аrе losing сuѕtоmеrѕ tо mоrе соmреtіtоrѕ who are аlrеаdу onboard wіth thе іmроrtаnсе оf mоbіlе wеbѕіtеѕ.
It seems like just a short time ago that Youtube and online video was primarily used for cat videos and online rants. Video has now evolved into one of the primary methods for businesses to communicate effectively to their current and potential clients. It is powerful and effective, and in this modern world, it has become very affordable.
Here are the top five reasons that you should incorporate video into your marketing strategy!
A poorly constructed website can be detrimental to your business. Your website is the face of your company online; it gives potential clients the first, and perhaps only, impression of who you are and how well you do what you do. Are you sending the right message?
You work hard every month to create fresh content for your blog, but did you know that by implementing some basic SEO measures, you can get a higher Google rank for your blog posts? Well you do now. By following this simple guideline you can get Google to show you the love!
The world of SEO (both onsite SEO and offsite SEO) can be a confusing one for those who are uninitiated. It is terminology heavy and can be difficult to comprehend even from a conceptual standpoint.
In this post, we will explore one of the two aspects of Search Engine Optimization, which is Onsite SEO.
This month’s blog post comes courtesy of guest blogger and friend of Bush Marketing, Mark Brodsky, owner of MB Digital Communications. Mark is an expert email marketing strategist, and this article was originally posted on his company blog at MBDigitalCommunications.com.
July 1, 2017 will be here faster than you think. That’s the deadline for the Canadian Anti Spam Legislation to come into full effect. What does this mean for you? In less than a year, Canadians can start filing complaints about companies who are sending them unwanted emails. Fines can range from $1 million for individuals to $10 million for companies who violate the law.
You may have heard the term “marketing funnel” used before when dealing with a marketing agency or researching how to market your business online. Perhaps you haven’t. Regardless, it is vital to understand what the marketing funnel is in order to effectively turn people with an interest in your products/services into paying customers.
So buckle up folks, time to learn the fundamentals of online marketing.
Google makes approximately 500 algorithm changes per year. The reason for this is that the good people at Google work very hard to reward organic content and to give their users the best answers to the questions they pose. That means that SEO is consistently in a state of flux, and as a result of that, so must be your SEO strategy.
To keep you ahead of the game, here are the big predicted trends for SEO in 2016.
