4 Top Benefits of Video Marketing for Small Businesses
When it comes to marketing, there’s often a misconception that small businesses do not need as much marketing as their larger counterparts. Where this may have been the case in the past as...
Web Design
Tips from the Bush Marketing Team!
B2B Marketing During COVID-19
COVID-19, the global virus pandemic, has dominated 2020. At present, there have been close to 20 million coronavirus cases with the death toll well above 700,000. However, in addition to its health...
PPC Ad Campaigns – How To Select The Right PPC Keywords
Are you aware that your business has a 50% higher chance of generating sales from PPC visitors than from organic visitors? This is why advertisers are spending billions of dollars annually on PPC ads...
How to Succeed in Business Blogging!
First of all, success in DIY content creation (eg. business blogging) is always based on being pragmatic with what you are actually willing to do. There is no point in setting up a system that you...
What is the Buyer Journey? Part 2
Buyer Journey Stages Looking at Judi’s example, we can identify the critical stages of the buyer journey. These stages included Awareness, Research, Prioritization, Consideration and...
What is the Buyer Journey? Part 1
How do our prospects behave? What are they thinking and what is their process? What are the elements that impact their final decisions? This information is critical to understand in order to...
Selling Your Business? Refresh Your Website to Boost its Value
Thinking of selling your business? It might be one of the hardest decisions you’ll ever have to make....
3 Ways to Boost Your Marketing for 2020
Planning is essential for marketing success. What you plan, how you plan it, and when you plan are the important factors that will define your marketing strategy effectiveness and your ability to...
Web Development and Website Design – How Do They Differ?
Web development and website design are two phrases you often hear when you are just getting started with your website. Most people have this misconception that these two concepts are the same. What...
Key Elements of an Effective Association Website
The importance of the website to the success of an association cannot be overstated. It is the primary source of communication for existing members, it plays a critical role in member retention, and...
How to Finish 2019 Strong (and Carry Momentum into 2020!)
The fall months have a way of flying by. There are lots of family obligations to distract from work (back to school, Halloween, Thanksgiving, Christmas) and for many industries, it can be a very busy...
Why Professional Copywriting is a Must for Your Website
In the eyes of many, the value of professional copywriting is hard to assess because it cannot be directly measured, even if you go by website traffic, clicks, and responses. But rather the value...