Marketing Articles


Tips from the Bush Marketing Team!

Building A Powerful Marketing Plan For 2021

Today, businesses have greater access to markets, thanks to modern transport infrastructure and digitization. However, along with the increased access and competition, there is also a greater need...

Digital Brochures | 6 Reasons Your Business Needs Them

In recent years, business marketing has changed dramatically. Traditional channels have very often been replaced with digital ones. This is not to say however that old-school marketing channels have...

B2B Marketing During COVID-19

COVID-19, the global virus pandemic, has dominated 2020. At present, there have been close to 20 million coronavirus cases with the death toll well above 700,000. However, in addition to its health...

How to Succeed in Business Blogging!

First of all, success in DIY content creation (eg. business blogging) is always based on being pragmatic with what you are actually willing to do. There is no point in setting up a system that you...

Step Up Your Leadership During the COVID Crisis

We are living in precarious and uncertain times. With the spread of COVID-19, we have seen, very quickly, the global economy slow to a crawl. In Canada, with many companies deemed non-essential...

Tips for Working Remotely

When I founded Bush Marketing back in 2008, I did it with the idea of creating an entirely remote agency. There were some downsides at the time, particularly with credibility, but I knew that would...

What is the Buyer Journey? Part 2

Buyer Journey Stages Looking at Judi’s example, we can identify the critical stages of the buyer journey. These stages included Awareness, Research, Prioritization, Consideration and...