You may have heard the term SSL certificate before but weren’t quite certain what it meant. It’s one of those technical terms that pops up now and again in the sea of technical terms that we seem to navigate on a daily basis.
With regard to your website, an SSL certificate is actually pretty important. In this article, we will examine what an SSL certificate is, how it functions, and why it’s likely time for you to get one for your website.
When designing a website, one of the primary goals is conversion. This is the process of taking an undecided visitor who is looking at your website and getting them to stop and reach out. Conversion requires sophisticated design and content strategy. But how do you know if it’s working? One of the most effective methods of seeing if your conversion strategy works is heat mapping.
Good business is about relationships. Whether it is the relationships that you develop with your clients, your network or your employees, there’s no getting around the fact that interpersonal skills are critical to success. These skills are referred to as soft skills.
In 2013, I made the decision to move my company from the US where I founded it back to my hometown of Toronto. It was exciting to move back home, and to a city where a tremendous amount of business is done, but essentially it meant starting all over again. I had very few contacts and no clients in the city.
For many, Google is simply a search engine. For business owners, it can be so much more. Google is also a directory where your business can be featured in detail, so your prospects who are looking for someone in your industry can learn more about you. This directory is called Google My Business.
We at Bush Marketing, whether on our blog or in the social media world, spend a lot of time offering guidance on how to effectively market yourself and your business. But what about the hazards of marketing? Let’s spend some time looking at some of the mistakes that can be made and how YOU can avoid them!