Building A Powerful Marketing Plan For 2021
Today, businesses have greater access to markets, thanks to modern transport infrastructure and digitization. However, along with the increased access and competition, there is also a greater need...
Marketing Articles
Tips from the Bush Marketing Team!
Top 4 Infographic Strategies You Should Implement Today
Infographics are one of the most effective branding strategies companies use to promote their products and services. These are visually captivating charts, illustrations, or diagrams designed to...
Digital Brochures | 6 Reasons Your Business Needs Them
In recent years, business marketing has changed dramatically. Traditional channels have very often been replaced with digital ones. This is not to say however that old-school marketing channels have...
4 Top Benefits of Video Marketing for Small Businesses
When it comes to marketing, there’s often a misconception that small businesses do not need as much marketing as their larger counterparts. Where this may have been the case in the past as...
B2B Marketing During COVID-19
COVID-19, the global virus pandemic, has dominated 2020. At present, there have been close to 20 million coronavirus cases with the death toll well above 700,000. However, in addition to its health...
PPC Ad Campaigns – How To Select The Right PPC Keywords
Are you aware that your business has a 50% higher chance of generating sales from PPC visitors than from organic visitors? This is why advertisers are spending billions of dollars annually on PPC ads...
How to Succeed in Business Blogging!
First of all, success in DIY content creation (eg. business blogging) is always based on being pragmatic with what you are actually willing to do. There is no point in setting up a system that you...
Why Digital Marketing Could Help Your Business Survive COVID-19
In just a matter of a few months, the importance of digital marketing has skyrocketed. With COVID-19 as a worldwide pandemic and the importance of social distancing, digital marketing could be the...
Step Up Your Leadership During the COVID Crisis
We are living in precarious and uncertain times. With the spread of COVID-19, we have seen, very quickly, the global economy slow to a crawl. In Canada, with many companies deemed non-essential...
Tips for Working Remotely
When I founded Bush Marketing back in 2008, I did it with the idea of creating an entirely remote agency. There were some downsides at the time, particularly with credibility, but I knew that would...
What is the Buyer Journey? Part 2
Buyer Journey Stages Looking at Judi’s example, we can identify the critical stages of the buyer journey. These stages included Awareness, Research, Prioritization, Consideration and...
What is the Buyer Journey? Part 1
How do our prospects behave? What are they thinking and what is their process? What are the elements that impact their final decisions? This information is critical to understand in order to...