To effectively generate revenue, having a well-designed business website is key. Understanding the do’s and don’ts in web design will better position you for success with your current company website or the website you are considering developing.
DO Have a Focal Point
When creating a business website, you need to identify the key areas you want your visitors to go. The best way to determine this is to ask yourself one important question: What is the purpose of the website? For example, if you have a SaaS (software as a service) website, then your focal point is driving your visitors towards a free trial or demo. For an e-commerce website, the focus is driving them to purchase.
DON’T Be Disorganized!
Truly effective web design in Toronto does not have a cluttered or confusing design. If your audience cannot find what they are looking for quickly and efficiently, they will simply leave and move on to your competitor. With a well-organized layout, they are more likely to stay and engage you for your services or buy your product.
DO Make Scan Friendly Pages
One way of attracting visitors is making easy-to-scan pages. Offer high quality and compelling content that is structured using visually friendly bullets, headings, blocks, and quotes.
DON’T Offer Long Paragraphs
Long paragraphs can only create clutter in your user experience. Instead, you need to focus on creating a spacious design and try to divide the content to be more readable. Then add images to the white spaces for a balanced look.
DO Use Attractive Images
By using high resolution and attractive images, you can make your website more effective and engaging. Remember, the trust you establish with your visitors is based on the quality of the design of your website. Find images that can reflect the personality of your brand and use gradients and textured for more visual appeal. Custom photography is terrific if you are willing to make the investment. Stock photography makes offers a more affordable option.
DON’T Overdo It!
It’s important not to let images override effective website copy. You are always looking for a nice balance between the two. On a side note, search engines cannot read images as well as written copy (and only if you create custom alt tags). But most importantly, too many images may overpower your message. Try to balance the images and your message.
DO Incorporate Color Combinations
To enhance your website design, choose color combinations that will match and enhance your brand. Don’t use random colors. Use a color scheme generator to help your fill our the palette.
DON’T Use Too Many Colors
If you have no idea which color combinations are best for your Toronto website design, a general rule of thumb is to avoid using more than three colors. However, if you are into a brand palette, you can use more but make sure that there is balance.
Acknowledging the common do’s and don’ts in website design will not only visually improve your website but also convert more visitors into prospects.