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Why Should I Pick YOU? Internet Marketing and the Importance of Trust

“When people feel insecure about something, they look around for validation. Show them that other people trust you.” – Francisco Rosales, Marketing Coach 

It is an often-overlooked element of marketing strategy. You can invest a ton of money into a state-of-the-art website, you can have a great sales pitch,  you can have the most robust online marketing campaign, but if your prospects don’t trust you, they’re not going to go with you.

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Website Conversion - Bush Marketing Toronto Web Design Company

5 Keys to Skyrocketing Your Website Conversion Rate

Successful internet marketing relies heavily on analyzing metrics and tweaking strategies that are dependent upon those metrics. One of the most important metrics you can view is your conversion rate.

Your conversion rate indicates the number of visitors to your site who take a desired action. Desired actions can include filling out a contact form, signing up for an email newsletter, purchasing a product, or downloading a white paper. Essentially, it’s anything beyond simply surfing your website.

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quality content - Bush Marketing Toronto Web Design Company

6 Vital Elements of High Quality Content

If you’ve invested time in web marketing or researching effective marketing strategies, you may have come across the term “quality content”. It’s a buzzword that gets thrown around the marketing world, with experts preaching its importance. But what is “quality content”? What are the characteristics of content that is high-quality, and why should you care about it?

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