SMEs are opting to outsource their internet marketing more and more, and rightly so. It is a wise investment to hire professionals to do what they do, and it allows entrepreneurs and executives to concentrate on the work they should be doing. Partial or total outsourcing to respected agencies allows assures a far better chance of achieving marketing goals in areas such as the company website, search engine optimization, etc..
It makes sense to hire professionals, but some companies are often wary of outsourcing these marketing services. Oftentimes the underlying belief is, “we can do it ourselves” or “they don’t know our company like we do.” The unfortunate result of this position can be poor and ineffective marketing due to a lack of expertise, and neglected marketing duties, as it is usually assigned to someone who has other work to do. Meanwhile, their competitors have engaged experts to strategize and execute effective marketing strategies, and they are scooping up prospective clients!
Here are a few of the benefits of outsourcing your internet marketing.
Balanced and Integrated Marketing
The digital marketing world is enormous. There are seemingly countless avenues to market a business, and new platforms emerging all the time. Effective marketing means:
- Understanding what marketing avenues are a fit for your business.
- Effectively engaging in those activities.
- Integrating these different marketing platforms in order to maximize results.
Building this complex marketing structure is nearly impossible to for those who aren’t well informed and up to date with current trends and platforms. It will likely be ineffective.
Quality digital marketing firms will understand the right platforms for marketing your business, understand how to effectively market on those platforms and know exactly how to integrate them. Your company website, your social media, your SEO and content marketing, your email newsletter, your print marketing should all be interwoven to support one another. This makes for the highest probability of reaching your prospective clients.
It’s a Timesaver
In order to create and execute a truly effective digital marketing strategy, a significant amount of time must be invested. Analysis of your company, its strengths and goals, analysis of your competitors, of the industry as a whole, prospective client needs and expectations, etc. requires not just a great deal of expertise but also a great deal of time. Few business owners or executives have the time or the know how to do this effectively. This is a full time job, and not something that should be dropped on an already busy employee’s desk.
It Allows You To Do What You Do
By entrusting marketing professionals to take on this work, it allows you and your team to focus on doing your jobs, which is exactly where your focus should be! A good agency will embrace a collaborative approach, and you should be involved in the digital marketing strategy, the execution of that strategy and the results that it generates. By no means should you just leave it in someone else’s hands unchecked. Trust an agency to do their job and ensure that you are looped in to the effectiveness and results of your campaign.
Yes it’s true. By paying an agency to handle your digital marketing you will save money (and make money) in the long run. Having a member of your team design a website, create social media accounts and post content to them, optimize your website for Google, write ad copy, etc. means two things. First that the quality of work likely won’t be good, and won’t generate desired results, and secondly, that you will not only be paying for the time to execute those tasks, but also for the time for them to learn those tasks.
Hiring an agency means bringing on experts who will immediately know what to do and how to do it. There is no paying for education. And the work they do will generate results, usually in the form of new leads and new business.