Andy Bush is an established and enthusiastic speaker.
Andy has the ability to entertain and educate any audience with whom he speaks. With appearances that are engaging, hugely informative and stimulating, Andy is a sought after speaker at events.
Andy Bush is a web design and SEO strategist and the owner of Bush Marketing.
Andy partners with businesses to develop websites that engage their market, and provide them with exceptional ongoing support and guidance. With a track record of delivering results, Andy’s combination of online experience and marketing background have given him the insight and ability to deliver effective digital marketing into an organization’s business, culture and infrastructure.
Suggested Presentation Topics:
Long-term, valuable client relationships are founded on trust. In an age of accelerated and increased communication through many channels, generating trust with prospects is a challenge. This presentation offers road-tested, actionable insights into the buyer journey and harnessing technology to build trust through disciplined business brand development, the company website and other marketing tactics.
Key Takeaways:
- Understanding the buyer journey in the post-internet era
- Establishing a trust building marketing strategy
- Creating the marketing elements that generate trust with prospects prior to first contact
Brief: The company website is often perceived as a cost that an organization must endure, not an investment that can bring opportunity and prospective clients. With this philosophy, business is not only lost but is sent directly to the competition, who understand the value of designing a website as a sales tool. In this presentation, Andy explores how the company website is an incredible opportunity for reaching prospective clients.
Key Topic Points:
- Hypothetical situations with prospects.
- Bad website = bad salesperson.
- The purpose of a website & the website sales process.
- Five aspects of a powerful website.
Brief: Search Engine Optimization is one of the most effective methods of reaching prospective clients. It is also very complex and technical work. With the busy lives of C-Level executives and business owners, it is a challenge to make sense of this important but confusing method of marketing. This presentation serves to effectively communicate the basics of SEO, and why it is a must for businesses to succeed in the information age.
Key Topic Points:
- The importance of appealing to Google.
- The fundamentals of Search Engine Optimization.
- The three musts of successful SEO.
- The value of Google My Business.