A website without SEO is like producing a sales brochure that sits in a storage room.
SEO, or Search Engine Optimization, is the process of ensuring that the content and the structure of your website meet the guidelines of search engines and maximize the potential for search engine queries.
Let’s say you want to search for a product or a service on Google. You bring up the site and punch in the words that you think will get you the results you’re looking for. If it’s a product, perhaps you add words that are important to you, such as “affordable.” If it’s a service, you may type your location to find companies in your area. These are the things that SEO addresses.
Best SEO Toronto
We determine exactly what your potential customers are searching for and then build or amend your website so that you are best positioned to appear in their queries. Search engines, like Google, have a long list of criteria that they consider, including keyword usage, in page links, social media presence, and much, much more. It is a complex process and requires a fair amount of time, but the results can be huge.
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