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You may have heard the term SSL certificate before but weren’t quite certain what it meant. It’s one of those technical terms that pops up now and again in the sea of technical terms that we seem to navigate on a daily basis.
With regard to your website, an SSL certificate is actually pretty important. In this article, we will examine what an SSL certificate is, how it functions, and why it’s likely time for you to get one for your website.
When designing a website, one of the primary goals is conversion. This is the process of taking an undecided visitor who is looking at your website and getting them to stop and reach out. Conversion requires sophisticated design and content strategy. But how do you know if it’s working? One of the most effective methods of seeing if your conversion strategy works is heat mapping.