Good business is about relationships. Whether it is the relationships that you develop with your clients, your network or your employees, there’s no getting around the fact that interpersonal skills are critical to success. These skills are referred to as soft skills.
In 2013, I made the decision to move my company from the US where I founded it back to my hometown of Toronto. It was exciting to move back home, and to a city where a tremendous amount of business is done, but essentially it meant starting all over again. I had very few contacts and no clients in the city.
For many, Google is simply a search engine. For business owners, it can be so much more. Google is also a directory where your business can be featured in detail, so your prospects who are looking for someone in your industry can learn more about you. This directory is called Google My Business.
We at Bush Marketing, whether on our blog or in the social media world, spend a lot of time offering guidance on how to effectively market yourself and your business. But what about the hazards of marketing? Let’s spend some time looking at some of the mistakes that can be made and how YOU can avoid them!
LinkedIn is far and away the preferred network for business professionals. It has now become a standard for people of business to have a LinkedIn profile; it offers a thorough and dynamic way to represent yourself online, and, when properly fleshed out and optimized, is an ideal way to network online. Here are some tips to creating an effective LinkedIn profile.
You work hard every month to create fresh content for your blog, but did you know that by implementing some basic SEO measures, you can get a higher Google rank for your blog posts? Well you do now. By following this simple guideline you can get Google to show you the love!
This month’s blog post comes courtesy of guest blogger and friend of Bush Marketing, Mark Brodsky, owner of MB Digital Communications. Mark is an expert email marketing strategist, and this article was originally posted on his company blog at MBDigitalCommunications.com.
July 1, 2017 will be here faster than you think. That’s the deadline for the Canadian Anti Spam Legislation to come into full effect. What does this mean for you? In less than a year, Canadians can start filing complaints about companies who are sending them unwanted emails. Fines can range from $1 million for individuals to $10 million for companies who violate the law.
You may have heard the term “marketing funnel” used before when dealing with a marketing agency or researching how to market your business online. Perhaps you haven’t. Regardless, it is vital to understand what the marketing funnel is in order to effectively turn people with an interest in your products/services into paying customers.
So buckle up folks, time to learn the fundamentals of online marketing.