Objective: Axios Law is a boutique tax law firm located in Toronto. Led by Sabina Mexis, Axios specializes in tax law as it applies to individuals and businesses, and legal advice pertaining to corporations, non-profit and charitable organizations, wills and estates, and trust and estate planning.
Sabina was unhappy with the company website and logo that had been previously developed for Axios Law; it did not reflect the professionalism and high quality of service that they provide.
Proposal: After discussing the needs of Axios Law and it’s clients Bush Marketing developed a detailed understanding of what needed to be accomplished. Three key elements needed to be addressed in order to elevate Axios’ brand and digital presence.
- Logo Reimagining. Take the existing logo/brand concept and improve upon it, creating a simpler and more sophisticated look.
- Photography. The Bush Marketing photographer travel onsite to shoot headshots and activity shots of the team for the website and all other marketing tactics that require visuals.
- Web Design. An entirely new website would be written for and developed, designed specifically to engage Axios Law’s target market.
Results: A fresh and enegerized look for both the website and brand, with custom photography strategically shot to showcase the boutique nature of the firm and build trust with prospects.
- Client: Axios Law
- Tasks: Website Development, Copywriting, Photography, Brand
- Website: axioslegal.com
"Many thanks to you and your team for an excellent job."