Objective: EnerQuality is Canada’s award-winning #1 certifier of energy efficient homes and the market leader in residential green building programs. EnerQuality’s mission is to accelerate housing innovation to improve building performance. EnerQuality had a dated and poorly designed website that did not effectively speak to their target audience. A second website was developed for additional services including education and certifications. It was their goal to develop a website that conveyed a great deal of information in a concise and compelling way.
Proposal: Working in tandem with EnerQuality’s existing advertising firm, Sh!ft Advertising, create a new website that consolidates the existing two websites, design a simple and intuitive architecture and a design that speaks to their prospective clients. Integrate the advertising firm’s message-oriented copy. Integrate EnerQuality’s education and certification scheduling system.
Results: A clean a powerful look, simple but meaningful messaging, full functionality for online scheduling for certifications and education.