Case Study: Cedric Millar Integrated Solutions

Case Study

“After the website launched, we received immediate positive feedback on both its look and functionality. I’m also impressed that Bush Marketing didn’t just walk away from us when the project was completed, but rather stayed engaged with us to ensure that we were happy with the work and to make sure all our needs were being met.”

– Brian Ware, Managing Director, Cedric Millar Integrated Services

Meet the Client

Cedric Millar Integrated Solutions is one of Canada’s leading 4th-party logistics providers. They offer innovative supply chain management and support services for companies across North America.

“We blend years of tradition and experience with new technology to develop innovative supply chain solutions for our clients. What makes us unique is that we place a heavy value on collaborative, long-term partnerships. Andy Bush at Bush Marketing shares those same values, so his team was a perfect fit for us.”

– Brian Ware, Managing Director, Cedric Millar Integrated Services

The Client’s Need

“We already had a website that had in fact launched not even a year before I met Andy. However, I knew that it really didn’t meet our needs, but couldn’t quite put my finger on what the problem was. Andy offered to review the website, and he was very candid and honest on why it wasn’t working for us.”

– Brian Ware, Managing Director, Cedric Millar Integrated Services


Brian invited Andy to prepare a proposal, which to Brian’s relief wasn’t a 400-page tome but, rather, a streamlined document with everything clearly detailed and itemized.

“Andy’s proposal outlined his vision of the deliverables, process, and plan to continue engagement post-launch. His approach showed me that he clearly understood our objectives, and I felt confident that his team was the right choice for the project.”

– Brian Ware, Managing Director, Cedric Millar Integrated Services

The Bush Marketing Solution

Bush Marketing worked closely with the client to create a multi-faceted approach including:

1. New Website Development

To clearly showcase Cedric Millar’s unique service offerings. The attractive design works superbly on both desktop and mobile.

2. Content Development:

Fresh, bright copy and new, customized images and graphics harmonize with the client’s brand image and messaging.

3. Search Engine Optimization

Complete SEO strategy to increase their new website’s visibility to search engines, helping to increase website traffic and generate new leads.

4. Web Maintenance

Ensuring that the new website is continually updated to enhance security and functionality

5. Content Marketing

Ongoing monthly blogging to demonstrate thought leadership on trending topics within and related to the client’s industry, distributed  through various channels and optimized for search

“We were impressed with the entire process during our website’s development. The Bush Marketing team was great to work with, had an air of quality and professionalism whenever we engaged, and delivered the website promptly. It only needed minimal tweaking before we were ready to launch.”

 – Brian Ware, Managing Director, Cedric Millar Integrated Services

The Results

Bush Marketing continues to support Cedric Millar with monthly blog writing to continually provide fresh content to further position Cedric Millar’s leadership position in the supply chain industry.

“The Bush Marketing experience was so positive that we hired them to develop a capabilities presentation and digital brochure to help with our business development. We also regularly collaborate on customized graphics for our social media and other branded assets. They always deliver exactly what we need, every time.”

– Brian Ware, Managing Director, Cedric Millar Integrated Services

The ongoing collaborative efforts between Bush Marketing and Cedric Millar can be summed up with one word: PARTNERSHIP.

Ongoing Support from Bush Marketing

“Our two companies are very much alike. We both approach our work from a partnership angle to develop long-term relationships. Neither of us wants to be the cheapest, but strives to be the best. With their approach to offering complete, cost-competitive solutions along with ongoing engagement, Bush Marketing is truly a valuable partner in the marketing space.”


– Brian Ware, Managing Director, Cedric Millar Integrated Services

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