Case Study: Martin Plastic Surgery

Case Study

Meet the Client

Dr. Daniel Martin is a leading plastic surgeon in Toronto, Canada. He specializes in cosmetic surgery of the face, breast, and body, including skin reduction following weight loss, as well as skin cancer treatment and hand surgery.

Dr. Martin is also the Head of the Division of Plastic Surgery at Humber River Hospital. He manages a group of 10 plastic surgeons and oversees initiatives that have expanded both the spectrum and volume of plastic surgery patient care at the hospital.

Project 1

New Website and SEO Strategy

The Client's Need

Dr. Martin’s practice had always been thriving, but he had no website to market his services to new prospective patients online. He also recognized the need for a comprehensive search engine optimization (SEO) strategy to help his website rank above his competition.

After an extensive web search, Dr. Martin found Bush Marketing among the results. He got in touch with Andy Bush, Owner and Founder, who arranged to visit Dr. Martin’s office for a discovery meeting.

"I had found several web design companies online, but they weren't very personable and wanted to sell me more than I needed. Andy took the time to listen to my needs and presented clear, understandable options to help me reach my goals. He was also very easy to talk to and didn't pressure me into buying something I didn't need. After a few conversations with Andy, I decided to hire Bush Marketing for the project. It turned out to be the right call."

The Bush Marketing Solution

Upon review and approval of Andy’s proposal, the Bush Marketing team got to work implementing the project to the client’s exact specifications. Highlights of the Bush Marketing solution included:

Website Design and Development:

A brand new website to showcase Dr. Martin’s practice with compelling photos, engaging text, and a clear, easy-to-use layout that’s both functional and attractive

Search Engine Optimization:

Comprehensive SEO strategy to maximize search results, bring traffic to the new website, and generate new patient leads

"Working with the Bush Marketing team went smoothly. They answered my questions promptly, kept me updated on progress regularly, and made the entire process very easy. The final project was delivered on time, within budget, and to my complete satisfaction."

The Results

After the new website launched, Bush Marketing’s SEO strategy pushed it to the first page of Google. Also, the high visibility of Dr. Martin’s online presence resulted in new leads coming in through the website.

"Working with the Bush Marketing team went smoothly. They answered my questions promptly, kept me updated on progress regularly, and made the entire process very easy. The final project was delivered on time, within budget, and to my complete satisfaction."

Project 2

Branding and Complete Website Refresh

The Client's Need

"I loved the website Bush Marketing created for us initially. After several years, I wanted to up-level it with new branding colours to increase my online reputation. I also felt the website needed updated photographs of myself and the office. The first and only call I made to help achieve this was to Andy Bush at Bush Marketing."

Even the best-performing websites need a facelift to keep them fresh, updated, and technically current. Once Andy got the call from Dr. Martin, he immediately started devising a solution.

The Bush Marketing Solution

Andy’s recommendations to fulfill the client’s objectives for this second project included:

Complete rebrand

A wholly revamped branding of Dr. Martin’s practice, including a new logo with custom colours to be used across all marketing assets

Refreshed website:

Updated website design reflecting the new branding guidelines to keep all marketing properties aligned while preserving the website’s performance and functionality

Photography session:

Professional photographs of Dr. Martin and his practice taken by Bush Marketing’s photographer

Once the proposal was approved, the Bush Marketing team presented Dr. Martin with sample logos and custom colour combinations and asked questions about his patient’s demographics. The team then put together branding options based on the doctor’s feedback for approval and development.

As the website came together, Patrick, the Bush Marketing photographer visited Dr. Martin’s office for a professional photo session

"Working with Bush Marketing was as smooth and efficient as it was the first time. The timelines were noted, the budget was clear, and the team worked with utmost professionalism. I really didn't have to do anything. Bush Marketing made the whole process easy."

The Results

We launched Dr. Martin’s new website on time and within budget. The SEO strategy continues to be highly successful, sending more traffic to the website and bringing in more fresh leads than ever before.

Bush Marketing continues to provide monthly SEO and website monitoring service to Martin Plastic Surgery, helping grow the practice organically and further cement their already trusted partnership.

"Thanks to Bush Marketing, I have a brand and website that look great and consistently perform well. Best of all, I found a marketing team I know I can call on whenever I need them. I highly recommend Bush Marketing for any business that needs a 'lift.'"

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