Meet Arrow Machine and Fabrication Group
ARROW MACHINE AND FABRICATION GROUP is an Ontario, Canada-based engineering-focused solution provider of machined castings, fabrications, and assemblies.
With more than 650 employees across seven production facilities and 16 supply chain partnerships spanning the globe, Arrow has the capacity to fulfill the needs of its OEM customers in the industrial, defense, engineered products, heavy truck, and off-road equipment sectors.
As the parent company of three world-class metal manufacturing and fabrication companies, Arrow can leverage a unique vertically-integrated supply chain. The company’s ongoing mandate is to create additional global strategic growth opportunities by developing new elite synergies aligned with Arrow’s service offerings.
Specialized Branding and Marketing Solutions for Parent Companies and their Subsidiaries
Arrow was established in late 2021 as the parent company of CGL Manufacturing, Steelcraft, and Veriform, three well-respected metalworking and fabrication companies. Arrow’s goal was to establish itself as a brand with new marketing assets, including a website, logo, brand fonts, custom colours, and more. The company also required refreshed websites for several of its partner companies and a cross-promotional marketing plan that ensured consistent messaging across all entities.
One critical aspect of this project was to avoid disrupting the workflow of the three partner companies, allowing them to grow on their past achievements while enhancing their ability to meet Arrow’s long-term objectives.
Bush Marketing’s Solution for Arrow
Andy’s team had previously completed a successful website design and development project for CGL Manufacturing, a company now under the Arrow umbrella. This project included copywriting, graphic design, search engine optimization (SEO), and website maintenance.
For the current project, the team needed to create from scratch the entire Arrow brand, and update the websites for Veriform and Steelcraft to reflect the new ownership under Arrow.
To fulfill Arrow’s needs for the Arrow, Veriform, and Steelcraft websites, Bush Marketing completed the below tasks:
As a new parent company, Arrow required a complete brand strategy that accurately reflected its business values and mission. This included logo design and development, a custom colour palette, and a comprehensive style guide.
Website Design and Development
All three companies required new custom websites. Each website was designed to streamline the customer journey on both desktop and mobile for each company’s respective audience. Conversion-optimized calls-to-action were designed to help turn prospects into qualified leads.
New written content for Arrow and a refresh for Steelcraft were crafted to tell each brand story. Content included keyword-rich service descriptions, leadership profiles, and value propositions written in each company’s unique brand voice, using authoritative but easy-to-understand text.
Search Engine Optimization
Comprehensive SEO strategy designed to maximize traffic and generate new customer leads.
Press Release Creation/Distribution
The Arrow website included compelling press releases written to create awareness and excitement over the brand’s latest news.
Corporate Pitch Deck
To support Arrow’s ongoing growth mandate, Bush Marketing created a colourful, easy-to-read pitch deck to improve opportunities for acquiring new businesses.
Bush Marketing’s design team used Arrow’s new brand assets to develop custom marketing materials such as business cards, letterheads, and email signatures.
Bush’s social media team created and deployed a custom social media strategy that includes image, post, and hashtag development. Fully aligned with the Arrow brand, these posts are designed for cross-promotion between all four companies.
The Bush Marketing solution was delivered on time, on budget, and to the client’s great satisfaction. Andy’s team met every project requirement and exceeded the client’s expectations with the final results.
MARKETING CAMPAIGN & ONGOING SUPPORT
Thanks to Bush’s commitment to fulfilling Arrow’s digital marketing requirements, Arrow continues to retain Bush Marketing for ongoing social media, SEO, and website maintenance services. Bush has also created compelling press releases on demand to keep Arrow’s audience up-to-date on the company’s latest developments.
The successful partnership between Arrow and Bush Marketing continues to grow as the team is always on call to support its client’s growth mandate when needed.
Branding and Digital Marketing Services Across Canada, and Around the World
Since 2008, Bush Marketing has been helping businesses succeed with effective strategies that focus on growth. Get in touch with us today to learn how we can help you reach your business goals.