Meet the Osage Family of Companies
THE OSAGE GROUP OF COMPANIES is the parent company of Osage Food Products, OFP Ingredients and Osage Flavors.
Osage Food Products is a leading supplier of quality proteins, dairy blends, milk fat products, custom blends and functional ingredients to the food and nutritional supplement industries. Osage Flavors offers complete flavor solutions for all food, beverage and nutritional supplement applications. OFP Ingredients is North America’s go-to provider of customized agglomeration and dry blending services for food and nutritional products
Branding and Marketing Solutions for Parent Companies and Their Subsidiaries
Osage’s Needs
Osage has been one of the food industry’s most trusted brands in quality protein, dairy, and custom blended products. Osage aimed to launch a complete new look by designing three complimentary websites, marketing assets, and a new style guide to enhance the existing brand/logos. Osage also wanted an outreach marketing strategy to tap into their difficult-to-find target audience and decision makers.
Andy and CEO Bill Dickinson discussed the project at length before moving forward. Andy identified the importance of showcasing each company’s unique value while creating a uniform look and messaging aligned with Osage’s brand.
Bush Marketing presented an easy-to-read proposal that clearly laid out the project, timing and pricing in detail. After Bill reviewed and approved the plan, the Bush Marketing team got to work.
Osage & Its Subsidiaries
Bush Marketing’s Solution for Osage
Andy’s team was tasked to create a deeper brand experience, based on the existing logos, with three unique but complimentary websites and social media pages to showcase the Osage companies’ various offerings.
Bush Marketing completed the below tasks:
Brand Development:
Osage needed a more fleshed out brand which included custom colour palettes for each company, and an extensive brand guide.
Website Design and Development
Each of the three companies required new custom websites. Designed to engage the Osage target audiences on both desktop and mobile, each website served to educate and build trust with visitors. Compelling calls to action were written and strategically placed to convert unsure visitors into high potential buyers.
Copywriting
Telling the story of each company and showcasing the Osage products was critical to establishing the customer “buy-in”. Winning product descriptions, executive profiles and influential copy using industry related terminology were vital to creating a simple, meaningful and compelling message.
Social Media
Bush Marketing’s social team established and executed a custom designed social media strategy with unique image, post, and hashtag creation. All posts were strategically brand aligned and worked to support engagement with all Osage companies.
Search Engine Optimization
Extensive SEO measures were implemented after in depth research to generate high search engine rankings and generate new buyer leads.
“Great to work with, very attentive to our needs and their creativity brought a much needed facelift to our websites.”
The Results
All elements of the initiative were launched successfully, was delivered on time, on budget, and to the satisfaction of the entire Osage team. Bush Marketing met all initiative requirements and exceeded the client’s expectations with the end product.
“Multiple brands that need to compliment and support each other seamlessly, and with so many active elements this was exciting project to work on. It was our pleasure to guide the team at Osage through this process and how to best grow their various brands. And at the risk of seeming immodest, everything looks amazing. I'm so proud of our dedicated and talented team.”
NEW PRODUCT BRANDING
With the success of the brand, website and social launch, Osage continues to value Bush Marketing and our services. When preparing to launch two new product brands, SolvSweet and SolvPro, Osage looked to Bush Marketing to prepare the unique logo designs.
Branding and Digital Marketing Services Across Canada, and Around the World
Since 2008, Bush Marketing has been helping businesses succeed with effective strategies that focus on growth. Get in touch with us today to learn how we can help you reach your business goals.