B2B Marketing During COVID-19
COVID-19, the global virus pandemic, has dominated 2020. At present, there have been close to 20 million coronavirus cases with the death toll well above 700,000. However, in addition to its health...
Marketing Articles
Tips from the Bush Marketing Team!
PPC Ad Campaigns – How To Select The Right PPC Keywords
Are you aware that your business has a 50% higher chance of generating sales from PPC visitors than from organic visitors? This is why advertisers are spending billions of dollars annually on PPC ads...
How to Succeed in Business Blogging!
First of all, success in DIY content creation (eg. business blogging) is always based on being pragmatic with what you are actually willing to do. There is no point in setting up a system that you...
Why Digital Marketing Could Help Your Business Survive COVID-19
In just a matter of a few months, the importance of digital marketing has skyrocketed. With COVID-19 as a worldwide pandemic and the importance of social distancing, digital marketing could be the...
Step Up Your Leadership During the COVID Crisis
We are living in precarious and uncertain times. With the spread of COVID-19, we have seen, very quickly, the global economy slow to a crawl. In Canada, with many companies deemed non-essential...
Tips for Working Remotely
When I founded Bush Marketing back in 2008, I did it with the idea of creating an entirely remote agency. There were some downsides at the time, particularly with credibility, but I knew that would...
What is the Buyer Journey? Part 2
Buyer Journey Stages Looking at Judi’s example, we can identify the critical stages of the buyer journey. These stages included Awareness, Research, Prioritization, Consideration and...
What is the Buyer Journey? Part 1
How do our prospects behave? What are they thinking and what is their process? What are the elements that impact their final decisions? This information is critical to understand in order to...
Selling Your Business? Refresh Your Website to Boost its Value
Thinking of selling your business? It might be one of the hardest decisions you’ll ever have to make....
3 Ways to Boost Your Marketing for 2020
Planning is essential for marketing success. What you plan, how you plan it, and when you plan are the important factors that will define your marketing strategy effectiveness and your ability to...
Web Development and Website Design – How Do They Differ?
Web development and website design are two phrases you often hear when you are just getting started with your website. Most people have this misconception that these two concepts are the same. What...
Key Elements of an Effective Association Website
The importance of the website to the success of an association cannot be overstated. It is the primary source of communication for existing members, it plays a critical role in member retention, and...