What is the Buyer Journey? Part 2
Buyer Journey Stages Looking at Judi’s example, we can identify the critical stages of the buyer journey. These stages included Awareness, Research, Prioritization, Consideration and...
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Tips from the Bush Marketing Team!
What is the Buyer Journey? Part 1
How do our prospects behave? What are they thinking and what is their process? What are the elements that impact their final decisions? This information is critical to understand in order to...
Selling Your Business? Refresh Your Website to Boost its Value
Thinking of selling your business? It might be one of the hardest decisions you’ll ever have to make....
3 Ways to Boost Your Marketing for 2020
Planning is essential for marketing success. What you plan, how you plan it, and when you plan are the important factors that will define your marketing strategy effectiveness and your ability to...
Web Development and Website Design – How Do They Differ?
Web development and website design are two phrases you often hear when you are just getting started with your website. Most people have this misconception that these two concepts are the same. What...
Key Elements of an Effective Association Website
The importance of the website to the success of an association cannot be overstated. It is the primary source of communication for existing members, it plays a critical role in member retention, and...
How to Finish 2019 Strong (and Carry Momentum into 2020!)
The fall months have a way of flying by. There are lots of family obligations to distract from work (back to school, Halloween, Thanksgiving, Christmas) and for many industries, it can be a very busy...
Why Professional Copywriting is a Must for Your Website
In the eyes of many, the value of professional copywriting is hard to assess because it cannot be directly measured, even if you go by website traffic, clicks, and responses. But rather the value...
How Professional Photography Can Boost Your Business
Many people underestimate the impact of professional photography on their businesses. It is often considered an expensive luxury which is not worth a budget allocation. With this mindset, some...
7 HUGE Benefits of Video Marketing
Video is progressing rapidly because it’s popular, easy to digest, and it’s a welcomed relief from the overabundance of online textual information. That is why, according to Wyzowl statistics, 63...
5 Web Design Trends That Are Dead and Gone!
In the blink of an eye, technology changes and evolves. Web design is constantly adapting to new trends and best practices. Just as animated backgrounds and rainbow-colored ClipArt titles are a thing...
5 Ways To Know It’s Time to Update Your Website
It’s easy to apply a “set it and forget it” mentality when it comes to keeping your website up-to-date. Website upgrades can feel daunting; you may worry they’ll be costly, time consuming,...