In the digital age, having a website is a minimum requirement for businesses. it’s a great way to tap into the ever-growing pool of online users. However, with over 1.5 billion websites and blogs and close to 200 million active ones, most websites are virtually invisible to their target audience.
Before your website becomes a resource for your business, it is important to increase its authority on Google and other search engines: this determines the amount of developing traffic it achieves. Fortunately, there are strategies you can use to increase your website’s authority in 90 days.
1. Only Publish High-Quality Content On Your Website
There are a lot of websites and content formats competing for a limited audience. If a particular article is boring, they will quickly move on to the next one. People only visit websites that deliver relevant, engaging, and informative content.
High bounce rates also mean that your website will rank even lower as search engines will determine that the content is not useful to the readers. This occurs when a user lands on a website page and then immediately clicks out.
Some types of content that keep readers engaged include:
• Strong opinion or political posts
• New insights and research
• Posts on developing stories and new products
• Authoritative content addressing common concerns
On top of choosing the right type of content, make sure that it is well-written and optimized for search engines.
Read: Why Professional Copywriting Is A Must For Your Website
2. Guest Posting
One of the best ways to establish your website as an authoritative resource is through guest posting. Target websites within your niche that have high domain scores. Since you are targeting the same audience as the individual who will be guest posting for you, include a link to a related post on your site. This will increase traffic and establish your site as a subject authority. Make sure that your guest posts are knowledgeable and well-written to fully engage the audience.
3. Make Use of Podcasts
When an audience identifies you as an expert in their areas of interest, they’ll be more interested in the content you offer. Appearing as a guest speaker on podcasts is an excellent way to position yourself as an expert. The first step involved in this would be to find a podcast that fits your niche and is relevant to your business. After picking the appropriate podcast, reach out with a proposal to the host outlining what you would like to chat about as well as your credibility. The mentions within the show and backlinks to your site from a popular podcast will direct significant traffic to your site.
4. Promote Your Content on Social Media
The number of social media users, currently at 3.6 billion, is expected to reach 4.41 billion in 2025. As such, social media is and will continue to be a great platform for engaging with your target audience. Determine the platforms that your target audience uses and focus on them. This has a lot to do with your brand personality. Each social media platform has their own personality for example Facebook is a big name, reliable and familiar for most households . On the other hand, LinkedIn is filled with professional content that is aimed towards promoting an individual or business. Engaging content on social media can reach millions of people quickly as readers can easily share it. To build a significant following on social media, you must share original and captivating content regularly.
Read: What Is Remarketing And How Can It Benefit Your Business?
5. Add a News page to Your Website
Developing stories are very appealing to readers as they are keen to learn how things unfold as they happen. Having a dedicated page for such information can boost your traffic significantly as there are many searches involving developing stories. The key to successfully using a news page is to make sure that you access and publish information as soon as it happens.
6. Improve Your Internal Linking Strategy
When it comes to linking, most websites focus on external links and ignore internal ones, which are just as crucial. Internal links can serve two main purposes. These are links that connect the visitor with additional content on the website without having to navigate through different pages. First, they improve user experience by allowing page visitors to find additional relevant content. While doing so, they ensure users spend more time on your website, thus improving your performance on search engine result pages (SERPs).
Making a Website Authoritative Is a Process, Not an Event
While it’s not easy to make a website authoritative in a short period of time, it’s possible with the right strategies. Then, once established, it’s crucial to retain your top position through continual and consistent implementation of the strategies that got you there.
Andy Bush is President of Bush Marketing. Contact him today at 416-214-4298 or andy@bushmarketing.ca for a discussion about how Bush Marketing can help your website do more for your business.
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