When it comes to marketing, there’s often a misconception that small businesses do not need as much marketing as their larger counterparts. Where this may have been the case in the past as micro-enterprises targeted local markets, things are now very different.
In the digital era, a small to medium sized companies can gain national or international presence with the right strategy. In recent years, video content has emerged as an effective tool for marketing digitally, and according to 89% of video marketers, it has a good ROI. Read on to learn more about the benefits of video marketing for small businesses.
1. Great for Increasing Brand Awareness
The demand for video content across multiple platforms has been increasing. On Facebook alone, there is an average of 8 billion video views daily. Video has emerged as a popular option compared to text and other formats because it offers visual and auditory stimulation.
The result: videos are able to capture viewers’ attention quickly. As a small business, while you work towards generating sales, it is equally important to develop a brand. This is what will guarantee long-term success as you will be able to convert one-time customers into repeat clients.
The engaging elements that videos have make them the perfect tool for branding your business and building a loyal following.
2. Improve Conversion Rates Via Video Content
The primary objective for any business is to turn a profit. This can only be achieved by generating and increasing sales consistently. Product videos on home pages are great for boosting sales as they can increase conversions by up to 86%.
Also, studies suggest that over 70% of consumers who watch an explainer video ultimately end up buying the products.
Read: 5 Keys to Skyrocket Your Conversion Rate
3. Improves Social Engagement
Since the business landscape is highly competitive, markets today are consumer-centric. With many options to choose from, consumers now look beyond products and services when making a purchase. They want a brand that they can engage with.
Thanks to social media, businesses can now interact with consumers in a more casual setting and build relationships over time. With the number of social media users expected to reach 4.41 billion globally in 2025, such platforms are a great resource.
However, it’s not just about having a social media presence but engaging with your audience appropriately. The rate at which social media users are engaging with video content has been increasing exponentially, and experts suggest it will be the main form of content in the coming years.
4. Improve Rankings on Search Engines From Video Marketing
Though the internet offers businesses access to unlimited markets, you can capitalize on this opportunity only if you position your business well. With hundreds of millions of active and inactive websites, most businesses are virtually invisible.
When a user keys in any search query on search engines, hundreds of results positioned differently on results pages emerge in seconds. However, most users only click the first three results on the first page and rarely ever scroll to subsequent pages.
Therefore, if your content does not appear among the first page’s top results, consumers will not find your products, thus reducing your chances of converting. By adding video content to your website, your business will be 53 times more likely to rank on the first page.
Video Is the Present AND the Future
From a consumer perspective, the demand for video content is rising by the day. From a business angle, video captures and retains viewers’ attention while increasing their capacity to retain the message. No matter how you look at it, video marketing offers value for money, making it necessary for small businesses.
Andy Bush is President of Bush Marketing. Contact him today at 416-214-4298 or andy@bushmarketing.ca for a discussion about how Bush Marketing can help your website do more for your business.
Bush Marketing | Web Design Company Toronto | SEO Company Toronto | Call Today!
When it comes to marketing, there’s often a misconception that small businesses do not need as much marketing as their larger counterparts. Where this may have been the case in the past as micro-enterprises targeted local markets, things are now very different.
In the digital era, a small to medium sized companies can gain national or international presence with the right strategy. In recent years, video content has emerged as an effective tool for marketing digitally, and according to 89% of video marketers, it has a good ROI. Read on to learn more about the benefits of video marketing for small businesses.
1. Great for Increasing Brand Awareness
The demand for video content across multiple platforms has been increasing. On Facebook alone, there is an average of 8 billion video views daily. Video has emerged as a popular option compared to text and other formats because it offers visual and auditory stimulation.
As such, videos are able to capture the attention of users quickly. As a small business, while you work towards generating sales, it is equally important to develop a brand. This is what will guarantee long term success as you will be able to convert one-time customers into repeat clients.
The engaging elements that videos have makes them the perfect tool for branding your business and building a loyal following.
2. Improve Conversion Rates Via Video Content
The primary objective for any business is to turn in a profit. This can only be achieved by generating and increasing sales consistently. Product videos on landing pages are great for boosting sales as they can increase conversions by up to 86%.
Also, studies suggest that over 70% of consumers who watch an explainer video ultimately end up buying the products.
Read: 5 Keys to Skyrocket Your Conversion Rate
3. Improves Social Engagement
Since the business landscape is highly competitive, markets today are consumer-centric. With many options to choose from, consumers now look beyond products and services when making a purchase. They want a brand that they can resonate with and engage with.
Thanks to social media, businesses can now interact with consumers in a more casual setting and build relationships over time. With the number of social media users expected to reach 4.41 billion globally in 2025, such platforms are a great resource.
However, it’s not just about having a social media presence but engaging with your audience appropriately. The rate at which social media users are engaging with video content has been increasing exponentially, and experts suggest it will be the main form of content in the coming years.
4. Improve Rankings on Search Engines From Video Marketing
Though the internet offers businesses access to unlimited markets, you can only capitalize on this opportunity if you position your business well. With hundreds of millions of active websites and even others that are inactive, most businesses are virtually invisible.
When a user keys in any search query on search engines, hundreds of results positioned differently on results pages emerge in seconds. However, most users only click the first three results on the first page and rarely ever scroll to subsequent pages.
Therefore, if your content does not appear among the first page’s top results, consumers will not find your products, thus reducing your chances of converting. By adding video content to your website, your business will be 53 times more likely to rank on the first page.
Video Is the Present AND the Future
From a consumer perspective, the demand for video content is rising by the day. From a business angle, video captures and retains viewers’ attention while increasing their capacity to retain the message. No matter how you look at it, video marketing offers value for money, making it necessary for small businesses.
Andy Bush is President of Bush Marketing. Contact him today at 416-214-4298 or andy@bushmarketing.ca for a discussion about how Bush Marketing can help your website do more for your business.
Bush Marketing | Web Design Company Toronto | SEO Company Toronto | Call Today!
