If you want to build strong relationships with your clients and increase your sales, you must understand transactional and relational marketing and the difference between the two. The two strategies...
The Covid-19 pandemic has fundamentally changed how we live our daily lives, from how we work, interact, hold meetings, and even how we do our shopping. From the way things are trending, it is no...
A LinkedIn business page is an important addition to your business brand. You may already have accounts for your business on other social platforms, but if you want to take things a notch higher and...
A business website impacts your company in two major ways. It is either working for you and helping you improve profits, or working against you effectively losing your business money, opportunities,...
Companies aiming for sustainability and reliability need to hire and develop effective leaders who can steer the organization forward during both good and challenging times. This requires looking...
Content marketing is a crucial strategy for any business trying to create a potent online presence. But marketing your content alone is not enough. What’s the quality of the content you’re...
At least 4.5 billion people had regular access to the internet in the year 2020. These numbers will continue to increase with the rapid rise in mobile access. From a business point of view, internet...
Since its inception in 1850, Peugeot has rebranded its image eleven times– the most recent being a year ago. For most businesses, rebranding is a unique way of refreshing and simulating the...
What’s in a brand message? Well, Amazon, the world’s most valuable brand, increased its net worth by almost a third last year to stand at a whopping $684 billion. Much of this growth is...
According to 77% of marketers, branding is a crucial factor in a company’s future growth. Besides building you a loyal customer base, a strong brand will help you attract top talent and reduce...
Assuming all other factors are constant, the difference between successful brands and the rest is marketing. Though marketing is one of the most common words in the corporate world, only a few fully...
As the business landscape becomes more competitive, branding is increasingly becoming integral to success. It allows you to create a company persona that resonates with your audience. However, for...