LinkedIn Best Practices
All social media sites are unique; they have their own language, their own dynamic, and most importantly, their own form of etiquette. Conduct which may be acceptable or even encouraged on...
All social media sites are unique; they have their own language, their own dynamic, and most importantly, their own form of etiquette. Conduct which may be acceptable or even encouraged on...
Link building is an offsite SEO strategy that establishes the authority and visibility of a website on various search engines like Google. Google is looking to see how many other high authority...
I had the pleasure of addressing a large group of professional women recently in a co-presentation with Lisette Andreyko of Kaleidoscope Consulting. The topic was Effective Writing for Your...
At the end of each calendar year the internet is flooded with the requisite “Top Ten Twitter Gaffes” lists (here’s one to check out) and if you’ve ever seen one, you’ll...
There has been a shift happening in the general philosophy of online marketing, and it has been a long time coming. The notion of telling people about your business through copy is quickly moving...
“I fear the day that technology will surpass our human interaction. The world will have a generation of idiots.” – Albert Einstein The internet is an astonishing thing. After just...
The language of Twitter can be baffling for the uninitiated. While each social media platform has it’s own acronyms and style, Twitter’s tends to be the most cryptic, as each Tweet (or...
There are a great many reasons to start a blog for your business. It is a great way to offer value to your client base, it is a fantastic way to attract new customers, and it is a dream for SEO...
You’ve been sending out your email newsletter. Sometimes you see a terrific open rate and lots of out clicks and other times it just lands flat and only a handful of people check it out. Often...
Social Media Marketing is a curious beast. Here are seven tips for successfully communicating via social...
Social Media Marketing, when done well, is a tremendously effective way of engaging current clients and reaching potential customers. When done poorly, however, it can serve no purpose at all and can...
LinkedIn is a terrific resource for connecting with other professionals and growing your network. It allows people to search for potential clients and reach out to them through your connections....