In just a matter of a few months, the importance of digital marketing has skyrocketed. With COVID-19 as a worldwide pandemic and the importance of social distancing, digital marketing could be the...
We are living in precarious and uncertain times. With the spread of COVID-19, we have seen, very quickly, the global economy slow to a crawl. In Canada, with many companies deemed non-essential...
When I founded Bush Marketing back in 2008, I did it with the idea of creating an entirely remote agency. There were some downsides at the time, particularly with credibility, but I knew that would...
Buyer Journey Stages Looking at Judi’s example, we can identify the critical stages of the buyer journey. These stages included Awareness, Research, Prioritization, Consideration and...
How do our prospects behave? What are they thinking and what is their process? What are the elements that impact their final decisions? This information is critical to understand in order to...
Thinking of selling your business? It might be one of the hardest decisions you’ll ever have to make....
Planning is essential for marketing success. What you plan, how you plan it, and when you plan are the important factors that will define your marketing strategy effectiveness and your ability to...
Web development and website design are two phrases you often hear when you are just getting started with your website. Most people have this misconception that these two concepts are the same. What...
The importance of the website to the success of an association cannot be overstated. It is the primary source of communication for existing members, it plays a critical role in member retention, and...
The fall months have a way of flying by. There are lots of family obligations to distract from work (back to school, Halloween, Thanksgiving, Christmas) and for many industries, it can be a very busy...
In the eyes of many, the value of professional copywriting is hard to assess because it cannot be directly measured, even if you go by website traffic, clicks, and responses. But rather the value...
Many people underestimate the impact of professional photography on their businesses. It is often considered an expensive luxury which is not worth a budget allocation. With this mindset, some...