Today, it is virtually impossible to run an effective online marketing strategy without content creation. This is especially true for B2B companies, because B2B buyers move more effectively through...
Today, businesses have greater access to markets, thanks to modern transport infrastructure and digitization. However, along with the increased access and competition, there is also a greater need...
Infographics are one of the most effective branding strategies companies use to promote their products and services. These are visually captivating charts, illustrations, or diagrams designed to...
In recent years, business marketing has changed dramatically. Traditional channels have very often been replaced with digital ones. This is not to say however that old-school marketing channels have...
When it comes to marketing, there’s often a misconception that small businesses do not need as much marketing as their larger counterparts. Where this may have been the case in the past as...
COVID-19, the global virus pandemic, has dominated 2020. At present, there have been close to 20 million coronavirus cases with the death toll well above 700,000. However, in addition to its health...
Are you aware that your business has a 50% higher chance of generating sales from PPC visitors than from organic visitors? This is why advertisers are spending billions of dollars annually on PPC ads...
First of all, success in DIY content creation (eg. business blogging) is always based on being pragmatic with what you are actually willing to do. There is no point in setting up a system that you...
In just a matter of a few months, the importance of digital marketing has skyrocketed. With COVID-19 as a worldwide pandemic and the importance of social distancing, digital marketing could be the...
We are living in precarious and uncertain times. With the spread of COVID-19, we have seen, very quickly, the global economy slow to a crawl. In Canada, with many companies deemed non-essential...
When I founded Bush Marketing back in 2008, I did it with the idea of creating an entirely remote agency. There were some downsides at the time, particularly with credibility, but I knew that would...
Buyer Journey Stages Looking at Judi’s example, we can identify the critical stages of the buyer journey. These stages included Awareness, Research, Prioritization, Consideration and...