In the eyes of many, the value of professional copywriting is hard to assess because it cannot be directly measured, even if you go by website traffic, clicks, and responses. But rather the value...
Many people underestimate the impact of professional photography on their businesses. It is often considered an expensive luxury which is not worth a budget allocation. With this mindset, some...
Video is progressing rapidly because it’s popular, easy to digest, and it’s a welcomed relief from the overabundance of online textual information. That is why, according to Wyzowl statistics, 63...
In the blink of an eye, technology changes and evolves. Web design is constantly adapting to new trends and best practices. Just as animated backgrounds and rainbow-colored ClipArt titles are a thing...
It’s easy to apply a “set it and forget it” mentality when it comes to keeping your website up-to-date. Website upgrades can feel daunting; you may worry they’ll be costly, time consuming,...
Landing pages are so important and not something that are given consideration by many company owners/executives. Think of your landing page as the very first impression a customer will get of your...
If you’ve ever had the opportunity to see a business Powerpoint presentation, there are usually two critical elements in play. The first element is the speaker themselves. A great speaker is...
“When people feel insecure about something, they look around for validation. Show them that other people trust you.” – Francisco Rosales, Marketing Coach It is an often-overlooked element of...
Online marketing has been thriving in the business world. It’s time to take full advantage of it to make the best of your business. Smart businesses hire the services of a professional web...
Successful internet marketing relies heavily on analyzing metrics and tweaking strategies that are dependent upon those metrics. One of the most important metrics you can view is your conversion...
Preparing for a professional corporate photo shoot can be a game-changer for your brand’s image and personal branding. A well-executed photo shoot can communicate professionalism, approachability,...
If you’ve invested time in web marketing or researching effective marketing strategies, you may have come across the term “quality content”. It’s a buzzword that gets thrown around the...