Many people underestimate the impact of professional photography on their businesses. It is often considered an expensive luxury which is not worth a budget allocation. With this mindset, some businesses miss out on the high return on investment associated with corporate photography.
Visual memory in human beings is remarkably powerful. It’s no wonder that graphics have taken center stage in the marketing world. Most people can attest to remembering television commercials more vividly than those on the radio.
This influence is also true of pictures on a website. Regardless of your industry or business size, professional photography can promote your online presence and increase your conversion rate.
High-quality images play a critical role in branding as well as the overall success of companies. Let’s delve into how professional photography can be beneficial to your business.
Low-Quality Photography Hurts Your Image
The upfront cost of professional photography can be intimidating to small businesses. The figures can compel you to find cheaper alternatives like stock photos, doing it yourself, or hiring an amateur. Unfortunately, “going cheap” on this vital marketing element often results in low-quality pictures (and the same can be said for videos).
Posting subpar media files on your business website or in your company advertisements creates a negative image of your organization, products, and services. If customers have a negative impression about your brand, it will influence their decision to do business with you. Invest in a professional photo shoot, and it will pay off over time.
Read: 5 Keys to Skyrocketing Your Conversion Rate
Images Are Self-Explanatory
The adage ‘a picture is worth a thousand words’ is absolutely valid when it comes to photographs and marketing. Customers want to take a glimpse of products before making buying decisions, and want to look at and understand the people they may be doing business with.
In this era of online business vetting, you can display your team and your company on your website for clients to see for themselves. You can leverage your marketing strategy with explainer videos. Visual communication is much more high impact than a verbal explanation or write-up.
Read: 7 HUGE Benefits of Video Marketing
Image SEO Can Boost Your Online Visibility
Most likely, your website contains graphics on different pages. Image SEO (Search Engine Optimization) techniques like Google Images can help your business get found easier on the web. SEO is a strategy that adjusts various elements of a webpage to make it rank higher in search results. High-quality photographs also make your site visually attractive, thereby increasing customer engagement.
Pictures Are Multipurpose
Photographs and videos are versatile tools with unlimited application areas in business. Some ways of utilizing them include:
- Backing social media ads
- Improving website engagement
- Enriching blog content
- Product descriptions and tutorials
- Promotional material in brochures
Investing in professional photography presents you endless ways of heightening your marketing campaigns.
Photographs Augment Customer-Business Connections
To avoid the cost of professional photography, you can choose to download stock photos and royalty-free pictures. But do they represent your business?
While such graphics can serve a purpose, they are not the best option for showcasing your company. They are not unique to your business, and they may paint a false image of your organization.
Since most customers like to know businesses (and their people) better, it is a wise investment to allow them to do so through professional photography. You can do this by uploading actual pictures of your business premises, products, and your team.
Professional Photography Has High ROI
As mentioned earlier, using subpar photography can hurt your credibility and thus send business to your competitors. Professional photography pays for itself (and so much more) with the credibility boost that helps bring and close business. Brand recognition will give your business a competitive edge today, and in the days to come.
The Bottom Line
Professional photography is a must-have in today’s business. Custom photos contribute so much to your trust development with your prospects, and the return on investment is significant. Generic or low quality photography will cost you customers and pave the way for competitors.
Contact Bush Marketing for a rewarding business photoshoot.
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