Cedric Millar

Objective: Cedric Millar Integrated Solutions is a leading Canadian 4PL provider specializing in: strategic supply chain – transportation and warehouse – management, capacity freight brokerage services, small package services, dedicated solutions, and consulting and engineering services.

Cedric Millar had an existing website with a novel design, but was not user friendly and was unlikely to reach their target audience, cement their credibility with prospects and generate new business. Cedric Millar was looking to maintain a fresh brand while engaging and encouraging prospects to reach out, and to engage in tactics that would reach their ideal client.

Proposal: After two productive strategy sessions with the team at Cedric Millar, we determined a course of action that would include a whole new web presence, including:

1. Brand Refresh. Having only been working with only one colour, Bush Marketing would deepen the brand look with a more fleshed out colour palette.
2. Website. Design a mobile & Google optimized website with new and impactful messaging, created to engage the client’s target audience.
3. Corporate Pitch Decks/Digital Brochure. The Bush Marketing team would redesign the corporate pitch decks and create a digital brochure to amplify the new brand look and increase the impact of presentations.
4. Social Media Graphics. Create new social media graphics that are aligned with the new brand look.
5. Digital Marketing Campaign. Bush Marketing would create a digital marketing campaign, focusing on content marketing and SEO, and designed to reach and influence potential clients.

Results: A bold and much deeper look for the company, that had an immediate impact with hugely positive results to date.

• Client: Cedric Millar
• Tasks: Website Development, Copywriting, Branding, Digital Assets
• Website: cedricmillar.com