Ecommerce continues to explode, and Shopify is a powerful platform for online business. As the world becomes more connected, new ways of doing business have emerged. Today, brick and mortar stores are not necessary for one to start a business. Using e-commerce stores, you can start a business and advertise your products online.
Over the past few years, e-commerce has been growing exponentially and projections back the trend to continue into the next decade. For an e-commerce business to thrive in this growing sector however, the store must be functional and aesthetically pleasing.
Building an online store can be complicated. This is why most entrepreneurs use hosted platforms. Though there are several hosted platforms, Shopify is perfect for creating an online store as it combines quality, functionality, efficiency, and simplicity. Read on to find out the key advantages of using Shopify.
Setting up a Shopify Store is Easy and Fast
If you are not tech-savvy, starting an e-commerce platform may be intimidating. Shopify eliminates the need for technical expertise with its full range of services. The platform has an intuitive admin interface as well as a user-friendly user-interface.
Once you go through the tutorials on their website, setting up your store will only take minutes. With the variety of templates available, it’s easy to create a unique and eye-catching store.
They are Mobile Responsive
The majority of internet users access the internet using mobile devices. As such, a mobile responsive website is a crucial element for e-commerce success. If a website is not mobile-friendly, the customer experience for mobile device users will be bad, translating to the loss of potential customers.
In this regard, the Shopify platform was developed with mobile responsiveness in mind. They also update features frequently to ensure your customers have an enjoyable shopping experience.
Shopify Ecommerce Stores are Highly Secure
Cybercrime is one of the biggest threats to businesses today. When customers buy from you, they trust that sensitive data such as credit card information will be safe. If such data falls into the wrong hands, the customer may be at risk, and your business will be liable.
One key benefit of using Shopify is the security measures they have in place and their commitment to continue improving.
Shopify Ecommerce Stores Have Easy to Install Apps
For an online business to succeed, it must build a base of loyal customers and be easily accessible. Since most people use mobile devices, a mobile app is a great way to improve accessibility.
There are apps available on Shopify that enable you to improve customer service and manage the shop using your mobile phone. You can edit and update products as well as track orders at any time anywhere.
Each of the apps adds unique features that make enhance customer experience while making management effortless.
Shopify Ecommerce Stores Have Easy Payment Systems
Integrating a secure and reliable payment gateway is a challenge for online retailers using self-hosted sites. It is essential to have different secure payment options. Otherwise, you will lose customers because of minor technicalities.
Setting up a payment gateway on Shopify is easy, and stripe payment is also available on the platform. By using the stripe payment option, no fees are charged for transactions between you and your customers.
For customers who do not have credit cards or are wary of using them, other payment options such as PayPal are available. It is also possible to include the name of your store as the charging entity with Shopify. This boosts your store’s credibility and increases the number of return customers.
What Makes an E-commerce Store Successful?
Due to the high number of websites and e-commerce stores, web users are very selective. If your site is not mobile-friendly or the loading speed is slow, customers will quickly move to the next store.
The Shopify interface has numerous features that make your store user-friendly and easy to manage, allowing you to focus on selling.
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