Hiring the right marketing company is critical for the development of your business. Think of a marketing company as a partner, with both of you working toward the same goals. Not only do you want to...
It is a dark day for most new business owners when they come to the inevitable conclusion that they need to network to grow their business. The idea of going into a networking event cold, not...
For a while now there has been some debate over how to use LinkedIn. Some suggest connecting with only people you know and work with, while others encourage inviting people to your network. The same...
We have reached a point in business where the importance of having a website for a company of any size is pretty much universally understood. It is simply “the cost of doing business.”...
Want to find out all the things Google knows about you? Here are 6 links that will show you some of the data Google has about...
All social media sites are unique; they have their own language, their own dynamic, and most importantly, their own form of etiquette. Conduct which may be acceptable or even encouraged on...
At the end of each calendar year the internet is flooded with the requisite “Top Ten Twitter Gaffes” lists (here’s one to check out) and if you’ve ever seen one, you’ll...
I had the pleasure of addressing a large group of professional women recently in a co-presentation with Lisette Andreyko of Kaleidoscope Consulting. The topic was Effective Writing for Your...
There has been a shift happening in the general philosophy of online marketing, and it has been a long time coming. The notion of telling people about your business through copy is quickly moving...
The language of Twitter can be baffling for the uninitiated. While each social media platform has it’s own acronyms and style, Twitter’s tends to be the most cryptic, as each Tweet (or...
Social Media Marketing, when done well, is a tremendously effective way of engaging current clients and reaching potential customers. When done poorly, however, it can serve no purpose at all and can...
LinkedIn is a terrific resource for connecting with other professionals and growing your network. It allows people to search for potential clients and reach out to them through your connections....