It’s easy to apply a “set it and forget it” mentality when it comes to keeping your website up-to-date. Website upgrades can feel daunting; you may worry they’ll be costly, time consuming, and confusing. However, the digital landscape changes rapidly. If you don’t adapt your website to the demands of innovation then you risk losing credibility with your prospects and getting lost on the 10th page of Google search.
Upgrading your website is a must. If you think it’s time to make an upgrade then you are probably right. Let’s find out! Here are 5 ways to know for sure:
You Can’t Remember the Last Time It Was Updated
How long has it been since you changed the layout of the homepage? Dug into the SEO, tags, coding, and other backend features of your site? Changed up your content, images, and made sure your website was responsive? If you can’t remember, or if your answer is anything more than three years, then it’s time to get an upgrade.
User experiences change as time and technology progress. Code requirements to rank on Google change yearly, if not monthly. It’s important to keep these up-to-date and always have professionals taking a look at your website’s backend to make sure it’s optimized for search.
Your Website Isn’t Generating Leads
If you aren’t getting many visits, form submissions on your “contact us” page, or downloads on your valuable content (eg. demos or white pages), then the odds are your website isn’t user-friendly. Perhaps you need a better call-to-action, or a stronger design to entice clicks. Your website should be a lead generator, so if it’s been a while since you have gotten any activity on your site, then your website design needs to be revisited.
Your Website Doesn’t Work on Mobile
Having a site that is responsive on mobile should be your top priority. Last year, 52% of all website traffic worldwide was generated via mobile, according to Statistica. Your website should be fully optimized to be viewed on any device. If not, people will hit your website and leave it right away to go to your competition.
Read: Making Sure Your Website Is Mobile Friendly (And Why)
Your Website… Just Doesn’t Look Good
Competition is fierce, and investing in a good website is a worthwhile investment. Your website is the first impression many potential customers will have of your company. Make the investment to hire a good web design company to ensure that you implement current trends and design best practices. You will get your return on investment quickly – trust us!
Outdated Content
Your potential customers go to your website to get information about your company, and to see if your company can provide the solution to their need. You want to make sure that all of your content on your site is useful, tells people exactly what they need to know, and compels them to contact you! This can include an up-to-date “About Us” section, all the way to testimonials and blogging valuable information and updates about your company. Content will help you build trust and rank on Google, so don’t skip out on it.
Read: 6 Vital Elements of High Quality Content
Conclusion: Don’t Ignore Your Website
Your website is a sales tool, and it should be optimized and cared for the same way you build a strong team of sales employees. If designed effectively, the investment you make on your website will pay you back greatly by driving leads, building trust, and getting your company to rank well on search.
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