Meet AC Fabrication
Based in Winnipeg, Canada, AC Fabrication & Assembly Solutions launched in 2024 as a joint venture between two major global players in the custom metal machine parts and components sphere: Arrow Off-Road (a division of Arrow Machine & Fabrication Group) and The CTD Group.
Together, the two entities have over 300 years of metalworking experience in diverse industries, including automotive, material handling, rail, mining, defence, heavy trucks, lift trucks, oil & gas, and power systems. AC Fabrication is the world’s only end-to-end metal solutions supplier, managing every aspect of customer projects, from design and fabrication to finishing and assembly.
Additionally, AC Fabrication offers its customers access to the world’s largest network of metalworking suppliers, making it the premier one-stop shop for OEMs around the globe.
Launching a New Metalworking Joint Venture Based on a Strong Existing Client Partnership
AC Fabrication’s Needs
As a new brand in the crowded metalworking space, AC Fabrication needed to ensure its value propositions stood out from the competition. To accomplish this, the company required complete branding and marketing assets developed from scratch, including a logo, colour scheme, website, pitch deck, digital brochure, business cards, and e-signatures.
AC Fabrication CEO Micheal Ritchie didn’t have to look far for a marketing partner who understood its industry and could deliver the project requirements with precision and efficiency. He had already been partnering with Bush Marketing for several years to build brand awareness of his other company, Arrow Machine & Fabrication Group, and its three divisions, Arrow Off-Road, Arrow Engineered Products, and Arrow Automotive. Based on that successful relationship, he immediately called Andy Bush, CEO of Bush Marketing, to start the process.
“CGL and Arrow have enjoyed outstanding results working with Bush Marketing over the past seven years, so it was only natural for me to continue with Andy Bush and his incredible team to help get this new venture off the ground. I knew we were in good hands with Bush Marketing in our corner.”
Bush Marketing’s Solution for AC Fabrication
After briefing his team on the client’s requirements, timelines, and goals, Andy and his team began work on the project with a clear understanding of the high stakes involved. The scope was ambitious, involving not only a complete branding solution but also the creation of a suite of marketing materials that would position AC Fabrication as a strong competitor in the metalworking industry. Every team member was aligned on delivering top-tier results that reflected the company’s unique strengths and industry experience.
With a clear plan in place, the team dove into the design and development process, ensuring that each element—from the brand identity to the sales tools—was meticulously crafted to meet the client’s exacting standards.
Complete Rebrand
Bush Marketing’s branding experts collaborated with the client to design an impactful logo, strong, authoritative colours, and powerful fonts that correctly represented the company’s tone, image, and vibe.
Website Design and Development
AC Fabrication wanted a website that had a clean layout and was easy to navigate. Our web development technicians delivered a functional, stylish design that included bright, crisp images and the new logo, fonts, and colour scheme.
Brand Content Writing
Bush Marketing’s content team met with AC Fabrication leadership to understand the company’s unique messaging style, using their findings to craft compelling, easy-to-read copy that accurately captured the company’s desired language and tone.
Brand Assets Creation
AC Fabrication’s sales team required clear, eye-popping sales tools for prospect meetings. Bush Marketing’s content and graphic design experts collaborated on an impactful digital brochure, pitch deck, business cards, and e-signatures designed to make a memorable impression, build relationships, and close deals.
“Our team at Bush Marketing thrives on challenges like the one presented by AC Fabrication, and we were excited to dive into this project. Mike Ritchie’s continued trust in our abilities is something we truly value, and it motivates us to deliver our very best. We knew that executing the right strategy would not only help AC Fabrication make a significant impact at launch but also position them for long-term success in the industry."
Results and Impact
AC Fabrication immediately started using its new website and digital marketing assets to build its customer base, gaining traction in the market much faster than anticipated. The comprehensive branding package, developed with precision and attention to detail, played a critical role in cutting down the company’s expected growth time significantly. By launching with an established, professional image and a user-friendly, visually compelling website, AC Fabrication was able to present itself as an industry leader from day one. This allowed the company to attract high-quality leads and establish trust with potential customers early on.
The positive feedback received on the website’s sleek design, ease of navigation, and polished digital assets gave the company an immediate edge over competitors. This well-executed brand strategy made AC Fabrication instantly recognizable in a crowded market, accelerating its ability to close deals and grow its customer base. With the solid foundation of a professional and cohesive brand identity, the company was able to focus more on expanding its operations and less on overcoming the typical brand recognition challenges that new companies often face. As a result, AC Fabrication quickly positioned itself as a key player in the global metalworking sector, setting the stage for sustainable long-term growth.
“As expected, Bush Marketing delivered everything to our complete satisfaction. Our entire team is thrilled with the results and look forward to continuing our successful partnership with Bush Marketing as our new company grows.”
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Since 2008, Bush Marketing has been helping businesses succeed with effective strategies that focus on growth. Get in touch with us today to learn how we can help you reach your business goals.