Author: Andy

Is It Time For A Corporate Rebrand?

Since its inception in 1850, Peugeot has rebranded its image eleven times– the most recent being a year ago.  For most businesses, rebranding is a unique way of refreshing and simulating the...

The Importance Of A Clear Brand Message

What’s in a brand message? Well, Amazon, the world’s most valuable brand, increased its net worth by almost a third last year to stand at a whopping $684 billion. Much of this growth is...

What Is Marketing Anyway?

Assuming all other factors are constant, the difference between successful brands and the rest is marketing. Though marketing is one of the most common words in the corporate world, only a few fully...

How To Conduct A Brand Audit

As the business landscape becomes more competitive, branding is increasingly becoming integral to success. It allows you to create a company persona that resonates with your audience. However, for...

Why Case Studies Are A Must For Your Business

The use of storytelling as means of persuasion in marketing delivers exceptional results for companies. It allows you to interact and communicate with customers on their level. Storytelling will...

How to Increase Website Authority In 90 days

In the digital age, having a website is a minimum requirement for businesses. it’s a great way to tap into the ever-growing pool of online users. However, with over 1.5 billion websites and...

Building A Powerful Marketing Plan For 2021

Today, businesses have greater access to markets, thanks to modern transport infrastructure and digitization. However, along with the increased access and competition, there is also a greater need...