Case Study: Satie North America


Case Study

Meet Satie North America

SATIE NORTH AMERICA, a division of Satie SAS, launched in Canada in 2005 as a premium supplier of high-quality aluminum wiring management frames. Satie is the only company in the world specializing solely in designing and manufacturing these frames, giving them the experience to provide complete product customization designed to deliver years of reliable service in industrial environments.

This Mississauga-based organization is a family-owned-and-operated business headed by Julien Gsell, who specializes in helping his customers optimize space and save money with tailored solutions while providing an exceptional customer service experience.

Elevating Brand Awareness with a Full Website and Digital Marketing Refresh for a World-class Electrical Design and Engineering Firm

Satie’s Needs

The client had been struggling to get a foothold in the crowded North American market. They needed refreshed marketing assets to help support their salespeople’s efforts to forge new relationships and close more deals with electrical engineers and industrial contractors in Canada and the United States.

To help solve these issues, Julien met with Andy Bush, CEO of Bush Marketing, to discuss how they might work together to help Satie North America make an impact in their industry.

“Helping companies get more customers is at the heart of everything we do at Bush Marketing. We knew we were dealing with a niche market with Satie, but our entire team was up for the challenge. Solving problems for our customers is what gets us out of bed every morning!”

Bush Marketing’s Solution for Satie North America

After discussing Satie’s needs in depth, Andy recommended a practical solution that would help give Satie the digital marketing strategy needed to raise brand awareness and attract more prospects.

Once Julien signed on, Andy introduced him to the Bush Marketing team, who got right down to work on the following deliverables:

Brand Enhancement

Our branding and design team updated Satie’s branding assets with custom colours, impactful fonts, and eye-popping images that accurately reflected the company’s existing brand tone.

Website Design and Development

Bush Marketing’s web development experts created a stylish, streamlined website combining pleasant aesthetics and functionality. We focused on the user experience by providing simple navigation, a clear layout, and conversion-optimized calls-to-action.

Brand Content Writing

We put our content writers to work creating accurate, authoritative, and easy-to-read messaging. We avoided technical jargon or bogging down the reader with data, instead focusing on the quality and features of Satie’s products, their easy 3-step process, and their excellent customer service.

Corporate Video

Bush Marketing’s video production team compiled a collection of existing video clips from the client to create a compelling two-minute corporate video for the new website’s Home page. The project included custom scriptwriting, “real human” voiceover, and post-production colour correction to ensure a consistent viewing experience.

Customer Assembly Manuals

Bush Marketing designed clear and comprehensive instruction manuals aimed at enhancing the assembly process for custom control panels. The manuals featured detailed step-by-step instructions and high-quality diagrams to minimize errors. As a result, Satie North America’s clients experienced a smoother assembly process, reducing the time spent on installations and improving overall customer satisfaction.

“Working with the Bush Marketing team was a pleasure from the very beginning. I’ve received excellent feedback about our new website from customers, and know that as my company continues to grow, Bush Marketing will be there to support us.”

Results and Impact

The new Satie North America website was successfully launched on time and to the client’s complete satisfaction. Satie now enjoys an elevated web presence with marketing assets developed to attract new prospects that will help Julien build his business and further his market position.

After the website launch, Bush Marketing provided Julien with a tailored social media solution to further elevate his brand. Our social media solution includes custom images, template design, post copywriting, hashtag development, and community management. 

 Julien and the entire team at Satie know that when they need further marketing support to build their business and increase revenue, Bush Marketing will be ready with solutions designed for sustainable success. 

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Since 2008, Bush Marketing has been helping businesses succeed with effective strategies that focus on growth. Get in touch with us today to learn how we can help you reach your business goals.