Objective: Freshen up older website. Increase Google rank.
Proposal: Upgrade HTML based website created in the mid-2000s with new images, a new navigation bar, new colours and fonts and create a new logo. Engage in onsite SEO to improve search engine rankings.
Results: Clean and contemporary look to an older site. Greater integration with complimentary websites (eg. RateMD). Google rank at #3 for desired search term (the site was unranked prior to SEO implementation).