Objective: Take antiquated WordPress site, update and redesign. Increase Google rank.
Proposal: While maintaining the existing content, redesign the entire site (including blog). Remove existing theme (broken, out of date) and replace with state of the art, flexible, mobile friendly WordPress theme. Develop and customize. Analyse industry for competitive keywords and implement SEO measures.
Results: A professional, clean and fully functioning site. Blog restructure offers powerful and compelling posts and visuals.