Four Key Components of an Effective Website

A poorly constructed website can be detrimental to your business. Your website is the face of your company online; it gives potential clients the first, and perhaps only, impression of who you are and how well you do what you do. Are you sending the right message?

Presentation

Once again, this could be the only impression that your potential customers get of you. 97% of Canadians go to Google first to find a business, and it is believed that you have between 2-5 seconds to capture someone’s attention with your site. Important factors in a quality website presentation are easy to read text, quality graphics, appropriate use of colour and minimalism.

Functionality

If a site is broken, if the images don’t appear, if you have dead links, if it takes too long to load, etc. it will reflect poorly on your company. It offers the impression that you are negligent. Would you dine in a restaurant with a broken sign, torn up chairs and wallpaper that was peeling off?

Quality Content

Your customers are looking for information that will help them decide if you are the right company for them. Your content should be clear and concise. It should incorporate headings, subheadings and bullet points/lists when appropriate. Your content should be up to date. Your content should contain calls to action (eg. Call TODAY for your free session!). NEVER FORGET – people who are searching online are fickle. If they don’t see what they want right away, the will move on to the next website.

Search Engine Optimization (SEO)

A website without SEO is like producing a sales brochure that sits in a storage room. It is vital to structure the content on your site so that Google knows you’re there and can perceive you as an authority in your field. Google rewards these sites with higher rankings. The higher the rankings, the more likely your customers are to find you.